I-spy teasers turned the launch into a discovery experience.















































Once audiences were fully engaged,

































connecting every visual clue back to the flavors and turning 
the reveal into a payoff moment.









The Impact





3.78%

VIRALITY

1.6K

ENGAGEMENT

19.3%

REACH RATE

500+

SHARES








Team: Hannah Dugan (copywriter), Jillian Lepore (community manager)