Q4 2024
FALL LTO
For Fall, Waterloo introduced Pomegranate Açaíthe ultimate autumn road-trip flavor,
I-spy teasers turned the launch into a discovery experience.
Once audiences were fully engaged,
connecting every visual clue back to the flavors and turning
the reveal into a payoff moment.
The Impact
3.78%
VIRALITY
1.6K
ENGAGEMENT
19.3%
REACH RATE
500+
SHARES
Team: Hannah Dugan (copywriter), Jillian Lepore (community manager)