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period different
Art direction, concepting & design for Rotary Club






THE WHYIn 2018, the Rotary Club set out to do something about the 113,000 tonnes of menstrual waste , reaching India's landfills every year.
 THE IDEA
I designed posters and awareness posts for the club that were taken to rural India by volunteers.


THE HOWThe #FromWhereIStand trend captivated social media in 2017, encouraging users worldwide to share their perspectives. I saw an opportunity to harness this trend for our campaign. I created graphics highlighting the state of landfills from the #FromWhereIstand perspective.
















Campaign Branding  





















Inviting people who mensturate to workshops through social media posts 























Zines distributed during the workshops to summarize and spread the word. 
The zines open up to become a one- page posters that can be hung in classrooms.













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