Q2 2025 

GUY FIERI COLLAB

Waterloo’s biggest collab to date launched three flavors inspired 
by Guy Fieri’s nostalgic food travels

To translate taste into scroll-stopping visuals,
I led a flavor-appeal shoot that turned the cans into sensory objects.

hitting the KPI’s along the way!

Concepts sketched in Procreate, brought to
life with food stylists to enhance taste appeal.

The launch brought the packaging to life on social,

supported by BTS content,

fan reactions,

and a custom GIPHY pack

 designed for UGC reshares.

ORGANIC ENGAGEMENTS

ORGANIC REACH

ENGAGEMENTS RATE

VIRALITY