INFO






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Get Acquainted
Research, concepting, strategy, design & art direction

Gold ADDY 2022




THE WHYAfter a year of isolation in 2020, young adults are ready to start moving again. Hinge needed to find ways to connect with young people facing the obstacles of social adjustment in a new city.
 THE IDEAGet Acquainted is a campaign that reimagines Hinge, a dating app popular among 20-somethings, as a resource for young adults to meet new people. New city. New connections.


THE HOWHinge Socials hosts four events, one happening every Saturday for a month, in the four cities that young adults are moving to the most.


















Events designed to introduce a city and its people to newcomers.
















Details and tickets available through the app. 




































Posters spread the word about Hinge Socials in each of the four cities.









Further taking Hinge Socials to Instagram.


































Behind the scenes.





Team: Madeline Bragg



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