Language learning for a globalized community
Research, concepting, strategy, design & art direction
THE WHYAs language is at the core of individual identity and thinking, it plays a crucial role in globalization. Through research, I established that there was an urgency of preserving languages and linguistic variety to avoid a monoculture and inspire diverse thinking.
A brand refresh and the launch of SCRABBLE International.
Website reimagined, re-telling the story of languages in our culture and SCRABBLE.
SCRABBLE International along with language extension packs
that lets users add new languages to their game.