Q2 2025 

GUY FIERI COLLAB

Waterloo’s biggest collab to date launched three flavors inspired 
by Guy Fieri’s nostalgic food travels

To translate taste into scroll-stopping visuals,
I led a flavor-appeal shoot that turned the cans into sensory objects.

hitting the KPI’s along the way!

Concepts sketched in Procreate, brought to
life with food stylists to enhance taste appeal.

The launch brought the packaging to life on social,

supported by BTS content,

fan reactions,

and a custom GIPHY pack

 designed for UGC reshares.

ORGANIC ENGAGEMENTS

ORGANIC REACH

ENGAGEMENTS RATE

VIRALITY

Q4 2024

Sparkling water isn’t usually part of cozy holiday hosting
so we art directed it into the scene. The goal was to place Waterloo 
at the center of end-of-year moments 

flavor in motion, maximalist layering of color and texture, 
and intentional food pairings that kept the flavors hero.

Even indoors and at night, the visuals stayed vibrant

reflecting Waterloo’s uniquely bright flavor blends.

The content rolled out from Thanksgiving to New Year’s Eve.

Capturing kitchen moments and hosting 
rituals through a distinctly Waterloo lens.

and Spiced Apple,
inspired by cozy fall rituals like apple picking, pie baking, and fireside evenings.

worldwinding roads and falling leaves
for Pomegranate Açaí,

Once audiences were fully engaged,

connecting every visual clue back to the flavors and turning 
the reveal into a payoff moment.

VIRALITY

ENGAGEMENT

REACH RATE

SHARES